War Horse Wraps River Thames Tourist Boat

The National Theatre’s production of War Horse is launching the first ever River Thames Tourist Boat campaign, targeting both tourists and Londoner’s throughout the heart of London.
The campaign will see the cruiser’s exterior and interior wrapped to promote the highly acclaimed show, currently playing at the New London Theatre, Drury Lane, until February 2011.
The opportunity is offered by Thames Media, a new media owner formed by the collaboration of Taxiadvertising.com and City Cruises, the River Thames’s premier tour boat operator. The boat tour runs from Westminster Pier to Greenwich and back, via Tower Hill and The Southbank. Each boat carries approximately 75,000 passengers per month with a riverbank audience of 5 million which is expected to increase during the School half term and Easter bank holiday period.
The campaign, negotiated, planned and booked by London’s leading live entertainment agency; aka and Kinetic, is the first of its kind and ideal for communicating with potential audiences.

Aka’s Managing Director Adam Kenwright said: ‘We are so proud to have worked with the National Theatre since 2004 and are delighted to have secured this new and innovative opportunity for their stunning production of War Horse.’

For more information on rates and availability please contact Thames Media on 00 44 (0)20 7928 1230.

April 6th, 2010

Taxiadvertising.com launches Thames Media

Taxiadvertising.com are now offering an exclusive opportunity to advertise on the River Thames tourist boats in the heart of Central London.

Our boats travel from Westminster Pier to Royal Greenwich, via South Bank, Tower Bridge and back past The South Bank: Prime tourist and visitor locations in the very heart of London.

With over 4 Million passengers per year and an estimated annual riverbank audience of 60 Million, this traditionally difficult to target audience is now within reach. Advertising consists of exterior and interior branding, expertly produced to drive your message home.
Full details of the boats, the media space, the routes and rates are now available from Thames Media on 00 44 (0)207 928 1230.

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