The spirit of Africa comes to the streets of London!

Amarula Cream have launched a taxi advertising campaign today to promote the world famous “Amarula Cream” liqueur. The distinctive taxis hit the London streets just as the Christmas party season is in full swing!

Amarula Cream originates from South Africa where the marula fruit grows wild on the Savannah. The marula tree produces an abundant crop of pale yellow egg shaped fruit and plays a unique role in tribal legend. It is also known as “The Marriage Tree” – to this day tribal weddings take place beneath its branches and the fruit is believed to have aphrodisiac properties as well as featuring in African fertility rites. The marula fruit attracts many animals – especially elephants.

To produce Amarula Cream Liqueur, the marula fruit is gathered and the flesh pulped, sweetened and fermented. The resulting “marula spirit” is then matured in oak casks for 3 years. The spirit is then blended with fresh cream to create a smooth distinctive cream liqueur.

For more information on the taxi advertising services we offer at Taxiadvertising.com please visit our main website www.taxiadvertising.com or call the team on 00 44 (0)207 928 8234.