The Global smash hit musical Mamma Mia! have branded a River Thames boat with Thames Media and Taxiadvertising.com. The Mamma Mia! outdoor advertising campaign was launched to coincide with the huge influx of tourists to London during the Easter holidays & the Royal Wedding.

Over 45 million people all around the world have fallen in love with the characters, the story and the music that make MAMMA MIA! the ultimate feel-good show! Writer Catherine Johnson’s sunny, funny tale unfolds on a Greek island paradise. On the eve of her wedding, a daughter’s quest to discover the identity of her father brings 3 men from her mother’s past back to the island they last visited 20 years ago. The story-telling magic of ABBA’s timeless songs propels this enchanting tale of love, laughter and friendship, and every night everyone’s having the time of their lives!

With 4.5 million passengers per annum, Thames Media offers advertisers a unique opportunity to advertise on the City Cruises tourist fleet on the River Thames. We offer various packages including interior and exterior branding. For more information please visit www.thamesmedia.com or call the team on 00 44 (0)207 928 1230.

Pictures of the Mamma Mia! advertising can be seen below!

You can see the Mamma Mia! Prince of Wales Theatre London trailer here: