50% of people believe there are too many advertisements on TV.

1/3 of people agree they’re more likely to remember advertisements on taxis than on TV.

Television advertising can be very expensive. Depending on your budget, you may have to hire writers, actors, and editors as well as the actual airtime. If you don’t have a large advertising budget, you won’t be able to buy enough airtime to make a difference.

Television advertising only works if you’re already very familiar with your audience. Knowing who your audience is will help you to determine the best time and place to show your advertisement. Not knowing your audience will lead you to waste your money on times when they’re not even watching.